I wish I had thought of that.... or not?

How many times have you seen something and thought what a simple idea it is and how you wish it was something that you'd thought of? I am pretty sure most of us have on some occasion.

On the handful of times that this has happened to me the thing that i have marveled over has been really simple and the sort of thing that was so obvious it is kind of a doh! moment, something that was simply blindingly obvious that anyone could have dreamt up.

I saw this today on the Contagious site and had one of those moments... kind of - Is it a bird?, is it a plane?, or is it a backpack that converts into a bike/scooter and that lets gravity take care of the rest......(and i dont mean one of the fold-up, Brompton, commuter variety).

Bergmönch from Thomas Kaiser on Vimeo.

Whatever it is it looks like a great way to break a couple of bones. and the video, what is going on there?

Inauguration ad from Phillips

Thanks to Liza for discovering this little gem.

Simply genius.

The Irony - From First Class to Bottom of the Class

CSR from Nike, yep... Nike

CSR in my opinion can be pretty dull, a sweeping generalisation I know,  however i can't remember the last time i saw something that was a pure CSR initiative that was really engaging (if anyone else can think of one let me know - might just be me i guess).  

Enter Nike's 'Game Changers' initiative in the good ol' US of A.

CSR and Nike don't usually flow in the same sentence, occasionally they might when talking about some of Nike's (supposed) shady manufacturing partners in Asia.

Game Changers attempts to address issues that effect us all by making them a bit of fun, using the clout of the Nike marketing machine and the creativity they have on tap at their roster of agencies (McKinney in this instance) to tackle real world issues through something that is slick, engaging and charming.

The blurb on the site goes:

"It’s not about one person. Or one company. Or one donation.   It’s about all of us. Working together. As a team. Because when we play together, the competition – global warming, HIV, poverty, inequality, despair – doesn’t stand a chance.   We’ve got the skills, the players, and the determination to go full out until we’ve beaten each and every thing standing between us and a world where any person, anywhere, can go outside and compete.  The world is our playing field. So, let’s go out there, beat anything and change everything."

Personally i couldn't agree more, is just a bit of a surprise that it came from Nike!, check the site out and have a look at one of the video's Yogurt vs. Gasoline below.

Hello

Welcome to my blog.

This is something that i have been meaning to set-up for a while but haven't quite got around to for a bit too long.

Hope you enjoy and any feedback would be appreciated (unless it is on grammar which is atrocious and you are probably wasting your breath)

The year of Twitter?

So, it appears that Twitter is hitting a bit of a tipping point and starting to become mainstream.

I have been on Twitter for a while and apart from adding the odd (in number) update and it allowing me to follow some incredibly interesting people (check out Stephen Fry: twitter.com/stephenfry) i didn't think that it had much in the way of practical application.

However it would appear that i may, don't fall off your seats, it does happen sometimes, be wrong.

I just read a really interesting blog post (found via Twitter and posted by Poke NY's creative director Tom Ajello) on the way people are using Twitter... from a consumer perspective these are pretty interesting, however it would be interesting to see whether Twitter have any research on usage and/or plans to build a business model around any its practical applications, paid for listings for service related brands so people can find them easier maybe and some sort of Twitter directory enquiries?

It then seemed that another group were have the same sort of conversation on the WeAreSocial blog

Would be interesting to know if anyone who reads this has found any other application for it?

Guerilla adbusting

Most print/outdoor ad's have been somewhere near photoshop at some point... and some guerilla ad busters in Berlin have decided to 'out' them....

Courtesy of Matt Mason, Full set of photo's and original post about it is here