Nice Nike digital outdoor campaign in Singapore

Good use of Twitter me thinks.

Thank Balloonacy, I'm blogging again

So, thanks to Orange's Balloonacy campaign that has been under the expert stewardship of Noel and Adam here at Orange towers (who are doing a pretty awesome job it has to be said) i am blogging again.

I don't really have much of an excuse as to why i haven't really contributed anything to the ether for a year, i have been a little busy but that is a pretty lame excuse, but i am back on it now and am going to post something at least once a week.

And to kick things off this is my third post in a week (go me!).

Thanks to Contagious for bringing this to my attention, a great little short film of the life (on Facebook) of the presumably fictitious Alex Droner... great to watch, nicely put together and good music make it a really compelling short film.

A LIFE ON FACEBOOK from maxluere on Vimeo.

Beautifully shot and directed ad... although i'm not convinced about the brief

So there's is no doubting (in my mind anyway) that this is a beautifully shot and directed ad (plaudits to Jonathan Glazer of Sony "Paint" and Guinness "Surfer" fame) which had be fixated when I first saw it on Saturday.....


However, when I got to the end I was pretty surprised (and a little disappointed) that it was for the VW Polo, it just felt like something that you would expect from a brand with a bit more of an edge. I get the aspiration of making the Polo to appeal to a younger and cooler crowd but I wonder how realistic that is? In my mind at least the VW Polo is a car for middle England.

All that aside though, it is a great ad that I am sure that people will sit up and take notice of (even if they wouldn't consider the product).

Interesting print ad from BMW to promote their second hand sales buiness (!)