T-Mobile's "Flash-Mob" Flashmobbed

There seems to have been a lot of debate since the new T-Mobile 'Life is for Sharing' ad aired during the Big Brother final a couple of weeks ago.

Like it or loath the ad it certainly seems to have got people talking (3,256,680 views on YouTube alone proving for once its not just the Ad/Marketing industries) and in some ways that itself could be considered to have made it a success . 

The fact that it wasn't a Flash Mob at all and was a carefully choreographed dance routine performed by professional dancers has appeared to have been overlooked by the average punter on the street.  So much so that last Friday evening at 7pm 13,000 people descended on Liverpool St to recreate the ad.

Whether or not T-Mobile would want to be associated with the station being closed for a couple of hours and people crowd surfing whilst naked is debatable but the fact that so many people were compelled to take-part and people travelled from as far away as Leeds to take part can not be underestimated.