Probably the Best House Party In the World

The concept for this ad could have been for Carlsberg's 'Probably the Best' campaign with the exception of Carlsberg probably not being able to secure this amount of talent and the fact that they might like to be they could never be this effortlessly cool.





Celebratory based advertising tends (in my experience anyway) to be advertising of the worst kind. The majority of which tends to be lazy and lacking in any kind of real creative thought/edge and relying on the celebratory(ies) alone to sell the product through association (I can't help but think of the recent Gillette ad's as I am typing this).

I guess that Adidas have a bit of a headstart on most and it must help when;

A) you have a really very cool brand to start with

B) you have a whole host of talent that are ready and waiting to endorse it

Those two things aside this is probably the slickest TV ad that i can remember for some time. It blends a perfect balance of celebrity (some of which I don't have a clue who they are suffice to say that they are clearly that cool), product and lifestyle in a package that even the coolest of music video's don't come close to.

I doubt that any other sportswear/lifestyle brand could pull this off, the likes of Nike are strong in sports stars/sponsorship but the presence of Run DMC, Ting Tings, Katy Perry plus the likes of Beckham et al really does demonstrate the depth of the Adidas brand.

Apart from the odd pair of Stan Smith's i have always been more Nike than Adidas and in recent years have been more drawn to Converse and Onitsuka Tigers but this is making me question whether i need to reappraise my trainer selection....